CARTONOGRAPHY


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SHEPPARTON FESTIVAL 2017 -- CLICK ON INDIVIDUAL FRUIT CARTONS BELOW





CARTONOGRAPHY at the 2017 SHEPPARTON FESTIVAL

Pictured above is an interactive image of the installation assembled for the 2017 Shepparton Festival, which ran from the 3rd - 19th March. The theme for this year's festival was "Mapping Shepp", which aligned with perfectly with Cartongraphy's aim of collecting and mapping packaging from farming regions. We collected cartons in the lead-up to the festival launch.

Throughout the process of collecting, farmers and orchardists were invited to participate in an audio recording that asked them the background or history of the farm. This audio was then paired with photographs of the orchards and packing sheds to create short videos, which can be viewed by touching (if using a smart phone or tablet), or clicking on (if using a mouse) each carton in the above image. Not all cartons have audio. Some are video slide-shows, and a small number have no content yet as the were sourced directly from Visy-Vadpack, and Orora (both in Shepparton).

The project is not over for Cartonography in Shepparton however and content can still be added to each of the cartons so please don't hesitate to call Sean on 0406 073 685 if you would like photographs (or other media) added, or would like to contribute an audio interview.

Similarly, if your carton does not appear in the installation please do not hesitate to get in touch and we will include it.

A special thanks to Festival Director Ros Abecrombie for inviting me to contribute the project, to Ciara Rafferty for her invaluable help during the project's development in Shepparton, and also to Amanda McCulloch and Fiona Smolenaars of the Shepparton Festival for their tireless work and support. Thanks to all of the farmers for giving their time during this busy harvest period. Thanks also to David at Vadpak and Aaron at Orora for their assistance in obtaining cartons.

Sean Rafferty

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This project is supported by the NSW Government through Arts NSW